Jordan Lloyd

Self-directed practice spanning more than 100 direct-client and studio-mediated engagements for broadcasters, design firms, agencies, technology teams and growing businesses, from hands-on design and animation through art direction, production planning, client communication, review management and final delivery.

Core duties and responsibilities

• Motion design: concept development, storyboards and animatics; typography, composition, timing and sequencing; animation, compositing and finishing; broadcast packages, brand-motion systems, title design, explanatory media and product films carried through to final delivery.
• UX and interface animation: embedded collaboration with product, design and engineering teams; interaction design and animated prototyping; visualization of interface states, transitions and product behaviour; adapting shipped UI into marketing and product-story contexts.
• Social media and multi-format delivery: planning and producing coordinated 16:9 landscape, 9:16 vertical and 1:1 square versions of campaigns; managing platform specifications, durations, safe areas and captioning; building versioning and delivery workflows, including bilingual EN/FR masters, that keep multi-platform campaigns consistent.
• Vision translation and concept films: turning early research, prototypes and product roadmaps into persuasive proof-of-concept and investor-facing videos: the communication work that keeps long-horizon projects funded.

Selected direct and institutional engagements

• Samsung Electronics America, Product Innovation Team 2011–2016: User-interface animation, user-experience motion, interaction and product-concept visualization for early innovation initiatives. These concept films carried in-progress research up the chain to leadership, helping multi-year internal projects retain direction and funding.
• Google 2015: Directed, produced and edited Project Blankagon, a proof-of-concept handset video filmed at Google headquarters in Mountain View. Shot to commercial standard as an internal sales piece translating product vision for key stakeholders, several of its concepts later became commonplace across the handset industry.
• Bell Media 2011–2021: Broadcast design and motion graphics across network properties including CP24, BNN, TSN and eTalk, with promos and packages built to run on air for years: an early education in durable motion design.
• NEC Display 2019–2020: Product and corporate motion communication for GuestView Guide, an early investor-pitch and proof-of-concept video presenting an in-development product as a clear, market-ready proposition for investor and internal sales audiences.
• Vicarious Surgical 2020–2021: Investor-facing medtech product visualization and explanatory motion, presenting an early-stage surgical-robotics company’s end-state vision during early-series funding, before the product existed.

Selected studio and production collaborations

• Sandwich Video 2015–present: Long-running external motion-design collaboration across technology, startup and consumer-brand productions, with particular emphasis on interface animation, UI adaptation for marketing contexts and product-motion problem solving. End-client work includes Auth0, Autodesk, Descript, Gamma, Loom, Luma, Postman, Salesforce, ServiceNow, Wistia and others.
• HUGE Design 2014–2022: Long-running collaboration with the San Francisco industrial-design studio on motion, product visualization, UI/UX motion, pitch films and promotional videos for technology and industrial-design projects, including work for GoPro, LG, Samsung, Generac and VUSE.
• Visual.ly 2015–2021: Explanatory motion graphics and social-distributed video for end clients including Oracle, Citizens Bank and Prudential.
• Prosper Experiential Media / Notch Video 2014–present: Motion and video production for branded, experiential and corporate communications, including work for American Express Canada, McDonald’s Canada, Canadian Tire, TD Bank, BMO and Rex Shares.