# Jordan Lloyd

> Jordan Lloyd is a Toronto-based designer, creative systems consultant, educator, and creator of Scalable Video Design Systems (SVDS). His work helps organizations treat video as durable communication infrastructure, not a series of one-off deliverables.

Jordan Lloyd works at the intersection of design, motion, production, and systems thinking. He helps teams design modern video production systems that scale across formats, platforms, teams, languages, and growing libraries of content.

His current positioning: building durable creative systems for an AI-native world.

## Primary focus

- Scalable Video Design Systems (SVDS): a living methodology and body of intellectual property for modern video production.
- Creative systems consulting: helping organizations reduce production debt, improve source-of-truth clarity, and build repeatable video workflows.
- Motion and product storytelling: launch films, explainers, interface animation, proof-of-concept films, and research-to-reality visualization.
- Education and training: teaching motion professionals and organizations how to design, produce, manage, and improve modern video systems.

## Ecosystem

- Jordan Lloyd: https://jordanlloyd.com
  Personal site for biography, selected work, principles, client proof, and booking.

- Scalable Video: https://scalablevideo.co
  Home of the Scalable Video Design Systems methodology, consulting, workshops, and training applications.

- Pr0j: https://pr0j.co
  Software expression of the SVDS methodology. Pr0j explores durable creative infrastructure, production data, shot structure, versioning, and multi-format video production beyond traditional project management.

- Book project:
  An evolving SVDS-aligned book and writing project about modern motion design, creative systems, video infrastructure, and how motion professionals grow from doing the work to leading the systems behind it.

## Selected clients and collaborators

Samsung, Google, Oracle, McDonald's Canada, GoPro, American Express, BlackBerry, Bell Media, IMAX, BMO, HUGE Design, Visual.ly, and Sandwich Video.

## Credentials

- Adobe Certified Expert (ACE), After Effects
- Bachelor of Design (BDes), York University / Sheridan College Joint Program in Design
- Nearly 20 years of experience across broadcast, product, brand, technology, and motion-led communication
- Based in Toronto, Canada

## Useful concepts

- Video has become infrastructure.
- Modern production demands better systems.
- Systems compound.
- Structure protects creativity.
- Files are temporary. Systems endure.
- The project file is not the system.
- Production debt: the backlog, duplication, rework, and fragility created when teams produce video one project at a time.

## Key pages

- Homepage: https://jordanlloyd.com
- About: https://jordanlloyd.com/about
- Work: https://jordanlloyd.com/work
- Learn: https://jordanlloyd.com/learn
- Book a strategy call: https://jordanlloyd.com/book
- Scalable Video: https://scalablevideo.co
- Pr0j: https://pr0j.co

## Contact

- Email: hey@jordanlloyd.com
- LinkedIn: https://www.linkedin.com/in/heyjordanlloyd/
- Instagram: https://www.instagram.com/jordanlloydcom/
- Website: https://jordanlloyd.com