Coming up on almost two decades of work, told through the engagements that mattered. Not a reel: the stories behind the work, and how it informed the practice. Open any card for the full case study.
In almost every offline cut Sandwich sends over, there's a box. A temp screenshot, an empty frame, a slate that says "UI goes here." They always carved out the space; filling it was the job. And in a lot of these spots the interface isn't a prop in the background, it's a character, sometimes the star of the whole commercial. This is ten years of what's happened inside that box.
Read the full case study →Since 2014, the phone keeps ringing from the same desk: explainers for McDonald's, Canadian Tire, and Amex Canada, broadcast commercials for RexShares funds. The unglamorous truth of a creative practice is that it's built on the work that comes back. This is the card about that.
Read the full case study →Motion, product and interaction visualization, and UX-adjacent work with the San Francisco industrial-design studio, across nearly a decade of collaboration.
Read the full case study →Some of the most interesting work I've ever done, I can barely show you. That's the nature of concept work: by the time it's safe to talk about, the world has moved on, and by the time the world has moved on, you've half-forgotten you did it. So…
Read the full case study →In 2011 I started animating product concepts for Samsung's Product Innovation Team. The engagement started small, with work on the Olympic Genome Project in the run-up to the London 2012 Games, and grew from there: bigger asks, more complex projects, more riding on each film. I kept at it for years of films.
Read the full case study →My first real, dedicated UI/UX job was at RIM, Research In Motion, BlackBerry, in Waterloo, in 2010. I was young, it was a big name, and I walked into what I slowly realized was one of the most instructive disasters I'd ever witness up close. Not…
Read the full case study →The full video suite for the Canadian launch of the My McD's App, plus a retrospective explainer charting the history of McDonald's in Canada. Forward-looking product launch on one end, brand-heritage storytelling on the other, for one client at national scale.
Read the full case study →For a stretch of the 2010s, every company in America decided at the same time that it needed a ninety-second animated video. I spent the craze at Visual.ly, explaining Oracle, Prudential, and Citizens Bank to their own customers. Then the platform got sold, and that's a lesson too.
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