Case studies

Selected work

Two decades of work, told through the engagements that mattered most. Scroll the overviews; open any one for the full case study.

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Sandwich Video · Graphics lead · 2015–

The GFX Fixer

It is genuinely quaint now to remember that there was a time before Figma. Not before design, before Figma specifically, before the browser tab that every product team now lives inside all day. When I started doing interface work, the tools were…

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BlackBerry / RIM · Motion & interaction · c.2010

The Day Someone Bought an iPad

My first real, dedicated UI/UX job was at RIM, Research In Motion, BlackBerry, in Waterloo, in 2010. I was young, it was a big name, and I walked into what I slowly realized was one of the most instructive disasters I'd ever witness up close. Not…

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Google · Brand & launch films

Blank-agon

Some of the most interesting work I've ever done, I can barely show you. That's the nature of concept work: by the time it's safe to talk about, the world has moved on, and by the time the world has moved on, you've half-forgotten you did it. So…

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Samsung · Product Innovation Team · 2011–14

Samsung Product Innovation Team

Multi-year motion and interface/UX work with Samsung's Product Innovation Team on early product concepts. The relationship that cascaded into a decade of work across the industrial-design and technology sectors, and one of the most formative engagements of the practice.

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McDonald's Canada · Brand & launch · national

McDonald's Canada

The full video suite for the Canadian launch of the My McD's App, plus a retrospective explainer charting the history of McDonald's in Canada. Forward-looking product launch on one end, brand-heritage storytelling on the other, for one client at national scale.

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